From obscurity to a World stage
Early Days
First big iniatives
Further growth
In the 2000s, new iniatives come on the calendar and the World Cup gets more represantive for the sport. More challenging races like the Tour of Flanders, Amstel Gold Race and GP Plouay join the World Cup. The strong classic riders receive more chances to stand out on parcours that suit them. Over the decade there is also a slow increase of media attention (although not always for sportive reasons), and more female riders get interviewed for the press and summaries of women's races get aired occasionally on TV.
Media explosion
Through the late 2010s, there is more & more serious media attention for the sport. More races receive live broadcasting and prominent men's races like Liège-Bastogne-Liège & La Vuelta finally get a female equivalent. Newspapers start to write about the races, and riders get a place under the spotlight finally solely because of their results and not anymore also occasionally just by their pretty appearance.
The full live broadcast of women's cyclocross races also make that riders who combine both disciplines also keep getting visibility during the Winter time and the general plublic can get to know the riders for longer than just in the handful races that are broadcasted live during the road season.
Strive for emancipation
Women and men are paid the same salary for the same job in the general job market, but in cycling, this was far from the case. Many participants in the biggest World Tour races were still amateurs in the early 2020s who still had to combine their sport with another job outside cycling. Through the decade, more measures get implemented to make the sport more liveable for it's contestants.
The minimum salary gets introduced, World Tour teams need to meet more professional conditions and the races also start to increase their prize money. After 70 years, finally hundreds of women are able to live from cycling, something that was set for the men already more then 50 years before. With half of the decade still ahead of us, we can look forward to further professionalisation, financial stability and increased media attention for these female heroes on two wheels.
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